How to create a movement?

Create a Movement

We’re in a different world, it’s expected everyone could lead in different contexts, like inside an organization, nonprofits or your neighborhood. Leadership is about creating change, join a group of people who believe in something and make it happen.

Sadly, our current system is creating employees and people who just follow the status quo until some heretic decides to make changes. We should encourage more heretics to solve the different problems we have nowadays.

So, based in the information I got from the book Tribes by Seth Godin, I would like to mention the principles to start a movement, but you would wonder, what’s a movement? or Why should I act and be a leader?

What’s a movement?

A movement is a group of people who join to make something better. This group of people is following a leader, and this is the person decided to take a step forward to apply changes. For example: A company would need a movement to change the way one process is made and defeat the status quo.

 Without leaders, there are no followers. You’re a leader we need you. Seth Godin. Click to Tweet.


Why should you start a movement?

 There are groups of people everywhere which are just waiting for someone to lead the way. As Seth Godin mentions, some of the facts why you should lead are:

  • For the first time, everyone in an organization is expected to lead.

  • The marketplace is rewarding organizations and individuals who change things and create good products and services.

  • It’s engaging, thrilling, profitable and fun.

  • Your fellows, friends, employees are just waiting you can connect them and lead the way.

How to start?

So, if you decide to lead, you can make the following steps and join people around the common beliefs:

  1. Publish a manifesto: Give it away and making easy to spread. It’s a mantra, a motto and a way of looking at the world. It unites your followers and give them a structure.

  2. Make it easy to your followers to connect with you.

  3. Make it easy to your followers to connect with one another.

  4. Realise that money is not the point of a movement.

  5. Track your progress: Do it publicly and create pathways for your followers to contribute to that progress.

Principles of a movement

  1. Transparency really is your only option.

  2. Your movement needs to be bigger than you.

  3. Movement that grow, thrive.

  4. Movements are made most clear when compared to the status quo or to movements that work to push the other direction.

  5. Exclude outsiders.

  6. Tearing others down is never as helpful to a movement as building your followers up.

I leave with a phrase by Seth Godin: “Without leaders, there are no followers. You’re a leader we need you.”. If you have any comments, suggestions or questions, please write below or through the Social Networks. Let’s be heretics, let’s make the changes.

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